Tuesday, April 28, 2009

Your Mind is an Index Card

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Your Mind is an Index card. If you don't believe me then play along with this simple exercise...

If I ask you "When I say hamburger what 3 places do you think of?"

The usual answer is McDonald's, Burger King, and Wendy's.


Your mind is an index card that prioritizes products or services in a list. How a product or service is listed on your mental index card is based on how important that business is to you. The companies listed on your mental index card swap in and out frequently. The three hamburger companies listed above spend a lot of money to remain on the top of your index card.

How does this relate to marketing?

Effective marketing is how you make your way onto a potential client's mental index card. As a marketer your goal is to create "Top of Mind Awareness"...TOMA. By creating TOMA you will begin to make inroads for your product or service onto a potential client's mental index card. The ultimate goal is to become #1 in your category so your business will be shopped 1st!

Get working on developing a strategy for developing TOMA for your product or service!

One last point...

You might be saying to yourself "Well I don't have an advertising budget the size of McDonald's or these other large companies." McDonald's started off as one hamburger stand in San Bernardino, California and grew from there! Every business has to start somewhere. How are you currently marketing your business to be #1?


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