Tuesday, December 15, 2009

Evolution of Communication

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I am happy to report this blog has moved to my new website... http://evolutionofcommunication.com

I hope to see y'all there.

Thank you for the support.

Jeff Mello
Founder, Evolution of Communication

Friday, December 11, 2009

My 12/11/09 Twitter Follow Friday List

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For those of you who are not familiar with Twitter...Follow Friday is a way to give a shout out on Twitter to the people who add value to you. The following is my list for the week of 12/11/09.

The List...

@AllThingsGwen This girl is just awesome! She is a bundle of energy, positive, fun, smart, into fitness, and recently engaged. Sorry guys:)

@Nongling This gal has been a friend on twitter for a long time. She is always kind, helpful, interesting, a model, and extremely smart! She is a software developer.

@Atlantafatboy My new Yankee Fan friend. As we all know I keep them to a minimum. Met him and his lovely wife @Tarynp IRL at the #ypcity event. They both are really cool and I look forward to seeing them again.

@stephenatl Also met him IRL at the #ypcity tweetup. Really nice PR guy who I enjoyed connecting with and hopefully we can do some work together in the future.

Here are my 4 future PR All Stars I met IRL at the #ypcity event. These 4 need to work with me some day...

@PhyllisMD This girl is smart, charming, and I can tell she can make things happen.

@NatalieNajjar Another really smart girl who is trying to make things happen. She has a GREAT personality and she knows how to connect.

@mousAAckall This young guy has it! Smart, sociable, and a go getter. I am always impressed with someone who has an aggressive side and not afraid to go after what they want. He is one of them. He may be hiding in PR but I see other roles for him in the biz world. His only downfall...he is a HUGE fan of @tedrubin . OH BOY...this could be a problem...LOL!

Rounding out my Future PR All Stars... @GoKTGo
This gal was an absolute pleasure to meet. Watching her energy and passion flow out of her as she spoke about Social Media was EXCITING! This girl is smart, fun, gets it, and is a go getter. She is very impressive and has a bright future ahead! I look forward to continuing to connect with her IRL. For the record...she is also a big fan of @SydneyOwen but who isn't? :)

@thebrandbuilder If Social Media is important to you then this is a guy to pay attention to. He is smart, cool, and informative. He also ROCKS presentations!

@chrisbrogan As you all know I could care less about celebrities but smart biz people really impress me. I usually don't give a #FF to someone who has not followed me back but this guy is the Social Media man! I know I am stating the obvious but he really has a GREAT SM mind! I really enjoy absorbing his philosophies plus he is approachable unlike lots of others on Twitter.

@AndrewSansone This guy is a great entrepreneur, a fun guy to connect with, funny, and another Yankee Fan I accept:)

@IzzyMercado200m This guy is really cool and a HUGE New England Patriots Fan!!!

@janfog Really smart lady who is a Vistage CEO Group Leader and who enjoys my Blips:) <---- Once again smart...LOL! By the way...I want to jump into the lake in the pic on your profile page.

@donnaseyle A kind, smart, interesting Attorney in Cali.

@SAGEINDESIGN A real cool guy who is a lot of fun to tweet with and he is also into Design.

@kirstenwright Real kind and fun blogger out in Cali.

@JaimieField One of the best! She is always willing to help, funny, and a friend who I got to meet IRL!!!

@americannanny Always a pleasure to tweet with this lovely lady.

@TransitionalTee This gal has talent!

@TheSheaNoel is the company of one of my favorite people and amazing Interior Designers... @Shandrab ! This girl has more talent then she knows what do with. She is FUNNY, smart, and is a must follow! MUST I tell you! LOL!

@Zoeyjordan Yes she is my Twit Wife:) She always makes me laugh, is very smart, and has an AWESOME outlook on life. I am lucky to have met her and I enjoy every tweet with her:) Kinda hear a Police song coming up...haha! "Every tweet u take...every move you make..." :)

@AnneDGallaher Cool Marketing lady up in PA.

@jennifervides Always have a ton of fun tweeting with this lovely gal. She enjoys my Blips which is a plus:)

@kreativekonnect A fun girl who is an Entrepreneur and cool TV Producer.

@YLsoccermom OMG! This AWESOME woman cracks me up everyday! If you are looking for a deliciously cooked meal then don't turn to this this gal...LOL! Right Chef? :)

@DebCE CEO of Computer Explorers, intelligent, fun, and kind. Always enjoyable to connect with her.

@jademorey I get a kick out of this girl! She is funny and doesn't pull any punches which is refreshing. The future is bright for her.

@Pats4Me Yes...she is AWESOME! Funny, HUGE New England Patriots Fan, loves margaritas, and I hope to meet her IRL in March.

@matusik5 Another one of those ladies who I look forward to connecting with all the time! She is living life on her terms and that is simply AWESOME!

@HowellMarketing Very smart Marketing gal who is a must follow!

@ChicagoDiane She gave me a delicious Mocha Pecan Pie recipe for Turkey Day and she shares occasional insomnia with me:)

@rachelmello The woman who keeps me in line or at least tries:)

@gaillamarche HUGE Red Sox fan and a really nice lady who is always fun to tweet with. She is the Marketing Director at a Law Firm in Florida.

@aakomas I really enjoy this gal. She is always a joy. FUNNY too:)

@nancymyrland Social Media focused mainly on lawyers. I am so happy to have met her on twitter and she is definitely one of the sweetest woman I know.

@julibarcelona She is smart, fun, caring, always willing to help, and a friend! You can learn a lot from her.

@foiledcupcakes She is an amazing entrepreneur and now a celebrity stalker...LOL! She is AMAZING...really!

@angelica7641 Another fav of mine. She kicks butt and takes names BUT she is also an extremely talented PR/Social Media gal living it up in Chi-Town. She is always willing to help and share her knowledge. I am lucky to consider her a friend:)

@CandiceStone She just has a way of bringing a smile to my face when she pops into my stream:)

@Shawnrecruits4u If you want to work at Yahoo! then speak to this man. GREAT guy who is a lot of fun! I hope to get out to Cali one day to meet him.

@CesLSU Can you guess which College Football team he likes? :) Really intelligent guy who cares deeply for this Country. Funny too!

@GeekWearsPrada She loves the Red Sox, her family, and Prada:) She is a lot of fun and provides our daily Red Sox wave when we are in-season.

@AmberAusten She is the Queen of Spain, always good for laughs, and has a GREAT heart!

The Posse...

@justinthesouth A GREAT guy dabbling in Social Media. HUGE Red Sox fan and an all around awesome guy to know! Friend.

@julito77 He tweets so much I think his phone is directly connected to his brain and tweets on thought waves:) GREAT friend! Have met him IRL 3x and always TONS of fun! High energy, extremely smart, and Social Media savvy!

@adriandayton The designated face of our posse since he is the best looking out of the 4 of us. 2 feet taller than me...LOL, kind, intelligent, helpful, and if you are a lawyer trying to understand Social media then this is the guy you should meet.

That is it! If you are not on this list then please tweet with me so I get to know you better. I am here to connect with you.


Tuesday, December 1, 2009

Twitter Strategy For The Radio Industry

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Last week I blogged about my desire to "Move Beyond Social Media Theory" and to discuss execution...

Let the FUN begin!!!

I want to start by discussing one of the verticals which is near and dear to me...The Radio Industry.

My Media background is in Radio which you can find here LinkedIn. Since I have such an extensive background in Media it made sense to have my first Social Media clients be from this Vertical.

The slide above is pulled from a presentation I did for some Radio clients (removing their names to protect the innocent) on Twitter Strategy and displays the multi-level benefits of Twitter. The slide also demonstrates the level of knowledge you need to gain about a client's business before you can truly execute an effective Twitter campaign. There are multiple channels within a business that can be affected by a Twitter Strategy and your job is to understand how you can positively affect each one of those channels.

The REAL Social Media Professionals who are out there working with clients know the real story. Understand a business completely then you can figure how to implement an effective Twitter Strategy for them.

Let's look at all the opportunities created for Radio with a Twitter Strategy:
  1. Real Time Research
  2. Promotional Channel
  3. Increase Listener Engagement
  4. Build Brand Loyalty
  5. Content Distribution Channel
  6. Real-Time Content Tracking
  7. Track & Participate in Station Conversations (Brand Management)
  8. Station Marketing
  9. Drive Website Traffic
  10. Drive Streaming Traffic
  11. Build Local Audience
  12. Build National Audience
  13. Decrease Marketing Expenses
  14. Increase Revenue
  15. Competitive Analysis
When you look at the above list don't you think OMG? I do since there is so much opportunity sitting right there just by using Twitter effectively!

Can you guess the one thing a Radio Station or Media Company HAS to do in order to make any of the above 15 points really effective?

They need to engage with their followers...2-way conversations. 1-way communication is dead!

I have watched this concept blow away Program Directors because they had never thought of it before. I make them feel better by explaining most companies don't get it and now they are ahead of most:)

My next post will dive deeper into those 15 points listed above.


I can be reached at jeff.mello@buzzcal.com

Tuesday, November 24, 2009

Moving Beyond Social Media Theory

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We had a small tweetup in Boston a couple Fridays ago and I got to spend some fun time with @Ericleist @Julito77 @MeghanMBiro @Katjaib and @rachelmello. It was awesome to meet Eric, Meghan, & Kat IRL. They are great and I look forward to spending time with them again. I really enjoy sharing ideas, concepts, and approaches with smart people like them.

We got into a conversation about the so called Social Media experts and what they like to talk about. I believe most SM Experts like to espouse a lot of theoretical ideas but don't back them up with examples of how they execute them for a client. This has become a pet peeve of mine while watching some of these people tweet & blog.

I am not a Social Media Expert (No one is), hate the name, but I do have a marketing foundation of 12+ years. My experience is currently being applied to execute successful Social Media Campaigns through my company BuzzCal Communications.

Here is where I want to differ from most Social Media blogs...

I want to Move Beyond Social Media Theory and start discussing Social Media Execution. I want to share my real world client experiences with you from the theory behind my approach to the execution.

I debated back and forth about sharing my approach but by opening myself up to y'all I hope to achieve the following:

1) Give the people who read my blog ideas to help them execute Social Media Strategies for their clients.

2) Create a place where people can share ideas and help others succeed.

3) Create opportunities with potential clients who read my blog and need help.

4) Create opportunities to speak with groups about how to execute Social Media Strategies.

I was honored by @MeghanHBiro when she called me #authentic. She recognized what I hope all of you get to discover one day when we meet...I am the same guy In Real Life as the one you tweet with on Twitter...R-E-A-L!

To carry the #authentic tag one step further please re-read my points 3 & 4. I am not pretending to any of you that I am not trying to make money because I am. I wake up everyday ready to work hard building BuzzCal Communications just like all of you are working hard to achieve in your jobs.

I plan on providing information that you can use to bring value to your clients. In turn I hope my sharing creates new clients and or opportunities to speak with others about how to execute successful Social Media Strategies.

How is that for #authentic and transparent?!

One last point...

My approach to Marketing, Social Media, etc. is from my view of the world. If you put 100 different Marketers in a room they will have 100 different approaches to how you should market a business.

The foundation of my marketing approach is how cost efficiently I can grow revenue for a company.

Happy Thanksgiving!!!


Friday, November 20, 2009

My 11/20/09 Twitter Follow Friday List

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For those of you who are not familiar with Twitter...Follow Friday is a way to give a shout out on Twitter to the people who add value to you. The following is my list for the week of 11/20/09. You can visit some of my previous blog posts to see my past Follow Fridays.

Onto the list...

MeghanMBiro This very smart lady has it going on. She has a clear vision for her company and has really cool ideas in the works. Check her out and watch her grow:) I had the pleasure of meeting her IRL and it was a blast.

EricLeist Interns with @MeghanMBiro and is very sharp. I wish he was working with me! He gets it, has a passion for Social Media, a desire to learn, and will go far in the Pr/Media Industry. I met him while up in Boston last week and I look forward to meeting him again.

katjaib It was an absolute pleasure to meet this lovely lady last Friday. She is better IRL:) Smart, funny, helpful, and a very enjoyable person to know.

evolutionfiles Founder of a web design & graphics firm for a long time plus a real nice guy to connect with.

ergeekgoddess A real nice lady I recently started tweeting with thanks to @Julito77 . She is nice, real, and she keeps the Latin Culture going strong.

americannanny Real nice lady up in Boston who I have a virtual shake that we will meet:)

Nong_ling I have been tweeting with this kind and knowledgeable gal for a long time. She is always fun and helpful.

zoeyshea Take two of my favs @shandrab & @zoeyjordan , mash them together, and what do you get? A whole lot of AWESOMENESS!

jennifervides Really fun gal to tweet with. Will keep you laughing!

Ylsoccermom This lady is a TON of fun and always makes me laugh when we discuss her lack of cooking skills:)

ShawnPButler Cool guy kickin it in the ATL!

jademorey I constantly get a kick out of this girls tweets. She is funny!

Pats4Me This lady is another fav:) She is a rabid New England Patriots Fan, makes me laugh constantly, and is now an official member of the Boston Posse.

Kim23Supernova Very cool lady who knows how to step back and smell the roses. She knows how to enjoy life and is a GREAT photographer. She is also VERY FUNNY!

ShellyKramer Always providing a ton of valuable information.

matusik5 Another one of my favs! She simply brings joy everyday to my life:)

HowellMarketing Very smart Marketing gal who I enjoy sharing ideas, concepts, etc. She is always willing to listen, offer guidance, and help where possible. Another one of my favs!

ChicagoDiane Looking for a cool lady who is not just smart but funny too? Follow her now:)

JoeTheProducer All around nice guy who is smart, funny, and will help you whenever possible.

gaillamarche Marketing Director for a law firm in Ft. Myers, Red Sox Fan, and someone I really enjoy.

rachelmello HUGE 49ers Fan, funny, smart, shorter than me...thank GOD, and my wife:)

aakomas A MUST!

nancymyrland Social Media marketer focused mainly on Lawyers. She is kind, smart, and is always willing to help.

foiledcupcakes One of the BEST! She is such an AWESOME entrepreneur and always brings a smile to my face.

angelica7641 My partner in the Hall of Fame Twitter conversation from today:) I tweeted her saying "I hope you are still licking butt in Chicago". I obviously meant "kicking" and it made us both crack up for an hour:) She is soooo much FUN!

debdobson Working to help clients in Social Media, is sooo kind, and fun to tweet with.

CandiceStone She always pops into my stream at random times. Smart and entrepreneurial.

ShawnRecruits4u Working hard recruiting for Yahoo! Extremely nice and helpful guy who y'all should know.

kevinvandever Easiest way to describe this guy is...just one hell of a FUNNY dude! Cracks me up! OH...he loves Christopher Cross:)

CesLSU He is so smart but also sooo FUNNY! I wish I could share how hard I laugh with some of his emails. TOO MUCH! GREAT GUY here!

justinthesouth Nice, funny, HUGE Red Sox Fan, and a member of the Boston Posse!

julito77 One of my closest friends who I met through Twitter. He is doing a lot of GREAT things in Social Media and is fun to follow.

adriandayton Such a talented and amazing guy! His specialty is teaching Lawyers how to utilize Social Media. Boston Posse member and someone to watch as his stature grows in the Social Media World.

Saving the best for last...

JaimieField OMG! One of my newest favs!!! I got to meet her IRL for lunch while driving back to the ATL. This gal is a typical Jersey girl...NO BS! <----One of the qualities I love most in a person. She is very smart, funny, extremely helpful, and someone I will definitely continue to develop a relationship with.

@rachelmello and I both left our lunch with Jaimie thinking about how amazing she is and how we can't wait for the opportunity to spend more time with her."

My Follow Friday lists take hours to complete and is well worth it!!! I truly believe everyone I place on my list is someone who brings value to my life and can add value to yours.

If you are not on this list then please make sure you tweet with me. I enjoy connecting with as many people as possible and want to connect with you.

Happy Follow Friday!!!


Friday, November 6, 2009

My 11/6/09 Massive Follow Friday List

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JaimieField This lady proves why Twitter is so cool. We just connected earlier in the week and she has already tried to help me with BuzzCal Communications. She has GREAT taste in music too:) We did quickly learn to not talk sports...LOL!

americannanny The President of the American Nanny company and a really cool lady.

TransitionalTee This gal is young and insightful. I wish I could Blog like her. Check her out.

RealBlackWidow Cool Oakland Raider Fan and someone who is not afraid to share her view. I really enjoy outspoken people.

Nong_ling This gal is always cheerful, engaging, fun, and kind.

kinetixhr Smart, eclectic, and @Rachelmello's boss!

txm77 Real cool lady to tweet.

jod_writer Cool attorney/writer up in Chicago.

KelliThompson Kind, fun, and interesting.

jennifervides She spoils me by constantly RT'ng my Blips. Glad you like my #Mellotunes

LoisMarketing Real nice marketing lady here in the ATL. She is a HUGE Formula 1 racing fan. I guess someone has to be....hehe!

amtomei This gal is not afraid to throw out her political views. I love em:) Please excuse her Steelers background.

Ylsoccermom Just call this lady "Chef" LOL! If you want a good meal...burnt then have her cook it. All kidding aside this gal is real fun to tweet.

USNAVYSEALS Much RESPECT for his service to our Country PLUS I am a HUGE HUGE HUGE Fan of Special Forces. These guys don't play games...THANK GOD!

ShawnPButler Real cool guy here in the ATL who is into Sport's Marketing and Social Media.

madebyhippies Need a tie dyed shirt then go here. Peace!

jademorey Real smart gal in the ATL fighting for Republicans...one campus at a time.

nwchptr4me Get to meet this cool gal next Friday at a Boston tweetup in Harvard Square! Can't wait. She is funny and interesting.

Pats4Me This lady ROCKS!!! HUGE Boston Sport's Fan trapped in Texas:) A must follow if you are into having a fun time tweeting.

matusik5 Here is another must follow if you like having FUN! This lady cracks me up all the time. LOVE IT!!!

Gina_Lee_Garcia Entrepreneurial lady in GA who is bottling BBQ Sauce which will hopefully be coming to a store near you.

MurphDawgRadio A JETS Fan...LOL! What happened to Sanchez?

MktgEmpress The name says it all! She is working it in the ATL!

KennyHamilton Yankee Fan...UGH! Still a cool guy to know!

gtiadvisors When you want to feel safe call this guy. Real nice guy.

jsbsox HUGE Red Sox and FSU Fan!!!

HowellMarketing Real smart PR/Marketing lady who is real helpful. I appreciate her veiws on Marketing.

sumaya Smart and Funny! GREAT COMBO!

saradavidson PR/Marketing gal is fun to tweet.

crcpr21 A real interesting and fun follow!

SocialDivo The man, the myth, the legend. Making it happen in the ATL!

coreyanderson Someone please buy this guy's house in the ATL! LOL! Nice guy who loves all things Tampa Bay.

ChicagoDiane COOL lady who is smart, funny, kind, and just an all around great person to know.

joe_charles Another Yankee Fan. Just shoot me:)

rachelmello Beside being AWESOME she also deals with me. Trust me when I say it is not easy:) She loves the 49ers and the Atlanta Falcons. If you are a 49ers Fan please follow her so she can complain about them to you instead of me...HA!

aakomas YES she does ROCK!

krismap This fun lady is in Detroit so please give her a reason to be uplifted...Follow her:)

vcolon & AmberAusten Are my virtual running partners:)

katjaib Smart and insightful. I get to meet her next Friday!!!

shandrab Amazingly talented gal. Real Happy to call her a friend!

zoeyjordan Don't let her humor fool you. This gal is one smart Marketing gal and awesome person to know. I hope to meet her in 2010.

MeghanMBiro Life coach. HR, fun, and I get to meet her next Friday!

debdobson Real nice lady who loves her some "Levon" Blips:)

AbbieF If you need PR in Phoenix then this is the intelligent lady you need to know.

CandiceStone She randomly pops into my stream to put a smile on my face. She is smart, funny, and an entrepreneur. I am glad we met.

Dos_Equis_Guy You know why? I want to be this man when I am 60! ROCK ON! Just live your life tweeps!

PaulSegreto If you want to be in or are already in a Franchise than this is your guy!

nancymyrland One of the kindest people I have met on Twitter.

SydneyOwen This gal makes me smile.

jonesdel It is always fun to connect with this extremely talented journalist. He holds no punches which is refreshing.

martinwaxman Real nice and smart PR star in Toronto. I hope to meet him in person one day.

rockingjude She is fun, kind, and loves my Blips.

bizwhig The #FF King and Re-Blip'ng Master!

foiledcupcakes This girl is one of my favs! She is such a smart biz woman and so down to Earth. I cannot wait to hang with her again.

Another gal who brings a smile to my face when she pops into my stream. She is the energizer bunny with a punch!

fleurdeleigh GREAT Photographer and really nice lady.

The Boys:

CesLSU Incredibly smart, funny, strong republican, and a friend!

thescottbishop Smart Man in the world of Social Media.

ShawnRecruits4u Nice guy who recruits for Yahoo! helpful, funny, and Italian (inside joke)

tedrubin He is one of the Yankee Fans I will deal with since he is a GREAT GUY!

4thGear Extremely Smart and is always willing to help. A man y'all should get to know.

Keith_Shay An Insightful CEO who is not just really smart but is funny too! GREAT COMBO!

SoxFan24 My Brother from another mother. FUNNY FUNNY GUY!

justinthesouth One of the nicest guys you can meet. A GREAT Red Sox Fan, Social Media lover, and a friend!

adriandayton Social Media for lawyers is his specialty but he goes waaaay beyond. He is a writer, attorney (don't hold that against him), funny, intelligent, helpful, giving, World Traveller, and when I stand next to him I reach his waist:) Most of all a friend!

Saving the best for last...

julito77 This guy is like the Mayor of Twitter. He tweets more than me which is an accomplishment in itself. He is a HUGE Boston Sport's Fan, extremely intelligent, HIGH ENERGY, Entrepreneur, helped me in my Twitter beginnings, and one of my closest friends I have met on Twitter. He picks on me like the brother I never had. We will be hanging out next Friday at our Tweetup in harvard Square.

Sorry if I did not include you on this list. If we connect often on Twitter then you are guaranteed to make future lists. I love meeting new people so tweet me. I don't bite...I nibble:)


Monday, October 19, 2009

Calculated Risk

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Last Friday I chose to take the biggest calculated risk of my life...I chose to bet on myself and walk away from Corporate America.

When I look at the picture to the left it says it all. I am standing on the cliff which is the "Safe" Corporate job and I am taking a leap into the unknown ocean below.

My decision is a calculated risk for this MAJOR reason...I believe in myself and the three other Co-Founders of BuzzCal Communications!

BuzzCal Communications has already started to grow and with my 100% focus it will explode.

I have worked hard for 12 years developing ideas to help grow revenue for many National companies with AT&T, metroPCS, and Ford to name a few along with helping smaller local companies in a wide range of Industries from Automotive, Furniture, Fast Food, Retail, Packaged Goods, and even Real Estate. I can now take all this experience and help businesses through my own company instead of doing it for someone else.

I'm ready for the new path I have chosen. I really look forward to continuing to grow the network of awesome people I have met on Twitter and meeting y'all in person:) Please join me in my journey to build BuzzCal Communications. I may fail but at least I will always be able to say I gave it a shot!

My favorite quote "In every passionate pursuit the pursuit counts more than the object pursued" Bruce Lee

Let the journey begin!!!

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